Successful launch for

I’m happy to hear that the website GAYLATINOS that I created for Stop Sida Barcelona has become an instant success – it started with so many hits, they had to extend the bandwith only after the first two weeks!

This portal explains all legal information to gay and bisexual Latinamerican men who are considering to move to Spain. It supplies them with all the information about health issues, accomodation possibilities and leisure websites.

Info portal for Latinamerican gay and bisexual men considering to move to Spain:

Info portal for Latinamerican gay and bisexual men considering to move to Spain:

The site appeals very vivid through several incorporated videos which point out cultural and legal differences between Spain and Latinamerican countries. There is also a link to take part in the new big survey for Latinamerican men, whose form design I also helped developing.

The overall design of the site is inspired by Pedro Almodóvar title sequences and their film design elements, since those films are enjoying a pan-hispanic popularity, especially in this male target scene.

The models of the pictures and videos are all volunteer workers of the nonprofit organization (Photos by Oscar García Ortega, videos by Jalif Studio).

“25” teaser campaign and new design blog

Lübeck's romantic sculpture of Neptun transformed into a movie poster (by Sabrina Klempau)

Lübeck’s romantic sculpture of Neptun transformed into a movie poster (by Sabrina Klempau)

This is a post about some designs I didn’t do myself but have a very close relation to; once a week I teach the two last courses of the design school Werkkunstschule Lübeck

Over the last weeks the students of the sixth course have shaped a fantastic teaser campaign for the upcoming 25th anniversary party of the school.

The completely different motives for the posters and flyers evoke it would be all about an upcoming movie release (just displaying the title 25, the date and the URL of a website). This tongue-in-cheek method is to get the attention of the target group (potential new students and culturally interested citizens) in a creative way, using local elements.

At the same time the 7th course set up the website for it, which is also the school’s new student blog (in German). The page will equally showcase students’ artworks such as deal with general design-related topics – all this under the motto “Lübeck makes design”.

The first entry was their very own video clip production in which they portray the everyday life as a student at the Werkkunstschule Lübeck.

Have a look and see some very inspiring works!

World AIDS Day – Barcelona’s AIDS prevention center turns 25

25th anniversary poster for Stop Sida

25th anniversary poster for Stop Sida

Today is World AIDS day. Special awareness events are held all over the world. In Barcelona, the nonprofit AIDS help organization Stop Sida is also celebrating its 25th anniversary. 
Together with Oscar García Ortega I had the chance to develop the ad campaign for this occasion. We did the photo session on October 15 in less than three hours. Many volunteers from Stop Sida’s different commissions showed up in order to take part in our testimonial shooting for the campaign.

Stop Sida campaign: This ad is about what the organization offers and asks at the same time for a small financial support

Stop Sida campaign: This ad is about what the organization offers and asks at the same time for a small financial support

The campaign’s claim is “Cuidarse es cuidarte” which means “Taking care for oneself is taking care for you”. This motto adapts to the campaign’s different sub messages.

One was to find more financial support, another one was to attract new volunteers, and one will be directed especially to gay and bisexual men from Latinamerica.

Visually we focused on a very warm and positive attitude to address to the viewer. Reaching out a hand towards the person who looks at the ad symbolizes several things at the same time: “Come and join us, you’re welcome because we need you” and “Come on board, you won’t feel lonely with us/ You will feel good doing something useful and you will find new friends who fight for the same thing.”

Stop Sida campaign - This ad is to attract new volunteers to join the organization's different commissions

Stop Sida campaign - This ad is to attract new volunteers to join the organization's different commissions

The ads will be launched in December issues of Shangay, NOIS, GayBarcelona and other magazines. Posters and flyers will be distributed to several simular institutions and bars in Barcelona.

I think you can tell from the result how much fun we all had doing the shooting.

Congratulations to
Stop Sida for their 25th anniversary!

Stop Sida campaign - This ad will be launched in January 2012 and will address directly to gay and bisexual men from Latinamerica

Stop Sida campaign - This ad will be launched in January 2012 and will address directly to gay and bisexual men from Latinamerica

Folders to find new volunteers who are willing to subscribe for the training programme starting early next year

Folders to find new volunteers who are willing to subscribe for the training programme starting early next year

Protegersex – a space for sexual health care

One of my latest design collaborations I am most happy about was for the Barcelona nonprofit organization Stop Sida (Stop AIDS). Stop Sida’s main aim is to do HIV prevention in the LGBT community but also offers special services to people affected by HIV/AIDS and works in order to stabilize and enhence the solidarity in the society towards people with HIV/AIDS.

In order to achieve this, Stop Sida’s top target is to promote safer sex in the LGBT community and to provide them with as much information as possible about the various ways of transmission of HIV and sexual deseases. Furthermore, they do several official investigation studies yearly about different topics concerning the LGBT community.

StrawberryThey also have a wide range of volunteer workers: an “educators” team (of guys who go to gay bars/clubs/saunas/cruising areas, supply people with condoms and who answer directly any kind of questions about sexual transmissions), a team for instant HIV testing at the office (anonymously and free of charge) and a volunteer comission of sex workers.

It was for this latter comission that I had been asked to help along on the creation of a new internet platform. The comission of sex workers meets once a month in order to decide on the things they supply themselves and the other sex workers with: information material about HIV and other sexual transmissions, free packs of condoms and lubricants, free HIV testing, workshops about sexual health issues and support to get the card for medical healthcare.

Protegersex Logo ©Per Fritsche

Protegersex Logo ©Per Fritsche

I met with Luis (contact person for the male sex workers) and Adriana (for trans women) for a briefing. The most urgent matter was to design a folded business card-like flyer that would be distributed directly by Stop Sida employees and volunteers to sex workers around Barcelona.

Since there was no logo for Protegersex yet, the creation of that was the first step. This new logo for the comission and the website was asked to have some kind of visual link to something fruity. This was due to their prior decision to work with fruit symbol imagery on their website later on. The reason for that: fruit stands for freshness, seduction, sweetness and health. During our briefing session it was decided to go for a logo that would ressemble a fruit label sticker. This is how it turned out (see here right above).

And see below the final look of the info flyer in size of a folded business card.

Protegersex's info flyer

Protegersex's info flyer which will be distributed directly to sex workers, indicating them in short the organization's free benefits for them.

Ad for the website

Ad banner to promote the website

So, my part of the campaign was to create:

  • the logo
  • four badge/sticker motives
  • three info posters in A2 size 
  • the info flyer (card)
  • several banners for the website
  • an animated gif banner
  • a roll-up chart

All these items had to be ready for a first launch event, held at Barcelona’s gay club Metro on July, 29th.

The 210cm x 90cm roll-up banner was put up at the entrance of the club, in order to communicate immediately the main message: “Take part in order to protect your sexual health – Join us to improve sexual work.”

Roll-up chart

Roll-up chart at the club's entrance


Badges with the campaign's visuals

Volunteers handed out kits with condoms/lubricants, Protegersex badges and lollipops displaying the logo and the URL.

The club’s staff was also dressed into tank tops with the Protegersex logo on the front and the website URL on the back.


Shirts for staff and volunteers

Information posters with the the three different motives were hung up on the walls of the entrance and near the bar counters.


Posters resuming the main information of the campaign

A music clip with imagery of the campaign, created by Luis from StopSida, was shown on flat screens inside the club area.

The campaign launch at Metro was a success – people’s response to it was very open and interested. They didn’t even leave over any of the fruit we put up for pure decoration purpose on the table with info material!

Table with info material, lollipops and badges

Table with info material, lollipops and badges

Please do check out the Protegersex website (only available in Spanish) for more insight into this great project. The page was programmed by Blanca Vázquez.

Banner visuals for the website's five sections

Banner visuals for the website's five sections

An official presentation to the press and other medias is planned for September this year.

Best Buddies

Logo of "Best Buddies" Spain

Have you ever thought “I’d like to do something more useful in my freetime”?  About a year ago, I had that moment and made a google search for volunteer work in Barcelona. That’s how I came across the International non-profit organization “Best Buddies”, founded by Anthony Kennedy Shriver in 1989.

Best Buddies (BB), available in many countries worldwide, is a global volunteer movement that creates opportunities for one-to-one friendships, integrated employment and leadership development for people with intellectual and developmental disabilities. BB Spain is currently located in Madrid and since beginning of 2010 also in Barcelona. The BB routine you have to follow with your “buddy” is simple: one week you call your buddy (agreeing before on which day you would call him/her) and the week afterwards you meet for an activity that you decided on your phone call (watch a movie, go shopping, play a cardboard game or just meet and chat). About nine times a year there is a group activity where  the “buddy couples” meet together with the coordinators  to go to karaoke bar, visit to a museum, an amusement park etc.

Barcelona closing event, summer 2011: Group event to Tibidabo amusement park

Barcelona closing event, summer 2011: Group event to Tibidabo amusement park

Soon after my informational interview with the project coordinator Emma Carrés,  I got told who my “buddy” was. His name is Domingo, a 39 year old guy with a minor intellectual disability. He’s a very talkative and social person. When we first met about a year ago, he had a part time job for the local soccer team, distributing announcement posters for their upcoming matches. I was amazed how many people in the streets of his neighbourhood stopped and said hello when Domingo and I met for our first afternoon coffee. Domingo proudly introduced me around, each time saying: “This is my volunteer – Per. He’s from Germany!”

My buddy Domingo and me

My buddy Domingo and me

After two or three times, you notice what your buddy likes to do most: in Domingo’s case it’s hanging out, have a coke and some sandwiches (which he always brings for both of us) and TALK. Oh yes, he LOVES to talk. A lot. He also loves football and collects autographs of celebrities. He even has one of the Spanish king Juan Carlos. He failed to get one of the pope when Mr. Ratzinger was in town but Domingo didn’t care too much – he actually complained about the pope’s visit to Barcelona in the first place: “Why did he have to come here? Do you have an idea, Per, how much this costs us in our situation as bad as it already is?!”)

BB group event: Visiting the Chocolate museum of Barcelona

BB group event: Visiting the Chocolate museum of Barcelona

Yes, Domingo is very interested in politics and loves to go to political meetings before each upcoming election. Domingo loves to talk about the financial crisis in Spain (Mainly getting it a bit too black and white saying: “Good luck for you in Germany, you’re all rich!”). He’s also a paying member of the Catalan Socialdemocratic Party (PSC). That’s how Domingo invited me last summer to join him and the other PSC members at a dinner party out on the street. He completly knocked me off my feet when he introduced me personally to Jordi Herreu, the former mayor of Barcelona and to José Montilla, the at that time governing president of Catalunya!

It’s incredible to see how naturally he approaches people he doesn’t know yet. On the other hand, he often has problems to reach out to people in his closer environment because he is scared to “be rejected”. In fact, sometimes his concerns and fears make it difficult for him to see things from a positive angle. And it’s that what makes him sometimes a lonely feeling guy: He’s imagining and thinking too much what might happen if (He usually thinks only of the bad possible consequences.) “What if I don’t find a new job? Will I ever find a girlfriend? Will I ever be able to move out of my mother’s place and live on my own? What will I do when I lose my mother one day? What will I do if people reject me?” This last question is constantly in his head. And it took me a bit to understand what kind of rejection he was talking about. For instance, he told me he went to a Sunday tea dance for people with intellectual disability but was rejected by the other guys there. He was upset about this and even took me to accompany him when he wanted to complain to the organizers of the tea dance, some days later. After questioning him over and over again what kind of rejection he was refering to, he finally reveiled that the other guys just didn’t talk to him. But later on he admitted that he didn’t dare to talk to them either. Of course, we told Domingo that this was only natural if you are new to a crowd that already knows each other: one has got to make the first move to get to know each other – somebody of the crowd or you. And that he just could have asked one of the guys from the tea dance team to introduce him to the others. Suddenly this huge hurdle for him was no longer existent and Domingo agreed to do so, just like that. He was even looking forward to go there again, his mood changed from one moment to the other to the opposite extreme.

Dressed up as mariachis with our friends from the BB group: Eva,me, Domingo,Elena, Ethel and Ana-Laura

Dressed up as mariachis with our friends from the BB group: Eva, me, Domingo,Elena, Ethel and Ana-Laura

It puzzled me how it was possible that Domingo could walk right up to the president of Catalunya and have a toast on him (!!) but not be able to talk to people who also have intellectual disabilites like himself. And I think the reason is just that: fear of being rejected by the ones you are closer to. It’s not a threat to be rejected by someone who is generally unreachable for you (like the king, the pope or the president) – so why not try to contact them, it’s no big deal if they don’t react. What’s more threatening is to be rejected by the ones you really identify with, the ones that really matter to you.

Another BB group event: Styling lesson at a local barber/hairdresser

Another BB group event: Styling lesson at a local barber/hairdresser

Now I’ve had become the one for Domingo who should help him to get all he needed: to find a girlfriend for him, a flat for his own, a new job… Soon I felt overwhelmed by Domingo’s demands and quite frankly, I also got a bit scared when Domingo once cried on the phone and said: “I’m so fed up of being weak, of being an almost 40-year old guy living with his mother being a hassle to anyone. The best thing I could do is if I just died!” That was the moment when I told myself I need some help from the ones who know how to deal in this situation. I called the Best Buddies team and immediately got an appointment with Carlos Rubio, the other BB coordinator in Barcelona.

I can’t say how helpful that talk was to me. Carlos told me there was just one simple thing I had to learn:  Sometimes I just would have to say no to Domingo!
It was not the idea of the BB project to find social helpers but friends for people with intellectual disabilites to give tham a more “normal” social life. A friend (or buddy) may say very directly: “Don’t just tell me the sad stuff in your life. I know you also have some fun sometimes, don’t you? Now tell me about that, too!” or ocassionally even “No – today we do what I like!”

The BB friendship should be fun for both buddies. Of course, you share your problems but primarily, you should try to have good time together. Carlos told me that, of course, I could help Domingo to find a job. But that wouldn’t make him a more independant nor a more happy person. He surely would go right to his next problem: “Now where’s my own flat? Where’s my girlfriend? Can’t you help me with that, too, Per?” – Hm, I thought, but what if Domingo feels left down and gets angry about me? –  “He might”, Carlos admitted. “Maybe he won’t call you for two weeks. But he will call you again when he realizes he actually misses his friend.” Domingo would have to learn he could not “use me” as his wildcard to get what he wants. Carlos also explained me that it is quite common and only human that some of the guys try to take advantage of their own disability; two other guys in the group, both being huge Lady Gaga fans, once told him proudly how they consciously exaggerated their handicap at the stadium’s ticket booth, in order to get into the Lady Gaga concert (without having the money, of course). They didn’t only get themselves free entrances to the first row but also were interviewed on the TV news about it!!

So I followed Carlos’s adivce and it worked out just perfect: Domingo could handle a no without any big desperation. By making the call himself, he found a place at an educational working centre for people with intelectual disabilities. He even got himself a girlfriend (for a short time only, however) and also subscribed himself to more group activities in other associations. Some encouraging words were all he needed to make him do the step on his own. I’m very proud of Domingo!

During this one year we’ve made some fantastic experiences together: creating our own mariachi  costumes and learning a corresponding song and dance routine for a carnival event (together with some other close friends from the BB group), we were together in a talkshow on the radio, visited a cabaret show, had a blast on Domingo’s 4oth birthday party, met many new people but most of all, we became close friends.

Domingo at Radio Estel at the programme "Catalunya sense barrers"

The BB programme however, decided in his case that he would get a new buddy after this summer (Best Buddy friendships usually are for a year but can be extended for another one).I thought Domingo would take this news badly. But I’ve underestimated him again: he gave it some thought and then said maybe it was best this way: we would still be friends and still could meet, though not as often anymore as we were doing until now; therefore he will have a new buddy (hopefully one who understands a bit more about soccer!), so his circle of friends will grow. What really touched my heart was his concern for me – he said: “Maybe one day you will have to go back to Germany anyway, e.g. to help your parents if they become older. Then it’s best I don’t become too depending on you but we can still be friends and keep in touch.”

Me at the Radio Estel interview

Me at the Radio Estel interview

I can only recommend anyone to try the experience of Best Buddies. It’s really very little effort to give some of your time. And you’ll feel you’ve spent it on a good thing. For people whom you actually might have had a very limited idea about.

Funny how I’ve recognized that some advices that I gave to Domingo are sometimes the ones I should consider for myself, too (seeing things more positive, try and make yourself a change instead of just nagging…) And it’s funny but I found out what most cheers up Domingo, is when I get a little angry with him. Then he turns to his other friends from the BB group and says with a laughter: “Look, how he’s scolding with me!”

It feels good when Domingo says he’s grateful for my advice. I hope they helped him on the long run. It sure has been a valuable experience for me to get to know him.

Vitamin D for the Spanish Revolution

Top notch designer badge... looking a bit scruffy the day after

Top notch designer badge... looking a bit scruffy the day after

Even if you don’t live in Spain, you probably have heard by now of the “Spanish revolution” that started taking place in the Plaza del Sol of Madrid and which after a few days extended to many other cities of Spain. It’s a peaceful protest, iniciatively kicked off by twitter messages of young people who are fed up with the current shortages decided by the Spanish government and of course, by the alarmlingly high rate of unemployment in Spain. What could be a more peaceful way to say “Give us REAL DEMOCRACY!” than just camping together with tents on local squares where they get the biggest attention?

As we have local elections today on Sunday, these demonstrations actually are illegal, due to the period of reflection. Many people who didn’t take part actively in the protest before, showed their sympathy and solidarity by joing during the last days and bringing along some self cooked food or water bottles. A great part of the people who showed up yesterday at the Plaza del Sol in Madrid or here, at the Plaza Catalunya in Barcelona were afraid the peaceful camp sit-in might be cancelled by the police during the day. But fortunately, that didn’t happen.

Plaza Catalunya, Barcelona - Saturday, May 21, 21:00 CET

Plaza Catalunya, Barcelona - Saturday, May 21, 21:00 CET

Ok, what’s that got to do with me personally? Well, I’ve been living and working in Barcelona for more than 13 years now and was always so lucky to be with work. But still I think it’s important to give at least a little gesture to show solidarity to the millions of unemployed  people in Spain because it could affect anyone of us tomorrow.

Team Vitamina D

Team Vitamina D: Anne Laure, me, Filipe and Ana (taking the shaky pic). Hence the funky "apple mobile"!

So together with some friends we filled a shopping cart with apples and took them to Plaza Catalunya. Why apples? Well yes, first I thought, water bottles were the most useful idea but none of us owns a car (What for in a big city like BCN?) and how much could we carry through the crowds? So the idea of apples came up – they are cheap (in bags of 6 or 8 pieces), they’re a healthy refreshment and they’re sustainable since there’s hardly no garbage left. So we cut us quickly  some apple-shaped badges with the slogan “Vitamina D* *Democracia (Vitamin D* *Democracy) and then we hit the crowds at the Plaza.

Team Vitamina D

Team Vitamina D: Anne Laure, me, Ana and Filipe (talking another shaky pic)

We weren’t the first who supported the people with food and drinks but still the reactions were very warm and grateful. The demonstrations still continue  today. It’s local election day. Let’s hope everybody votes wisely.

Nice Sunday everyone and remember: An apple a day keeps the doctor away!

Hello from Barcelona!

Welcome to my blog!

This is the place where I’d like to show you my drawings, designs, ideas, opinions and thoughts.
I guess, the mixture will appear a bit odd, at first – It’s basically about me, a German graphic designer and illustrator, and my work in Barcelona.
But I will also blog about social topics that move me and that I’d like to share with you (volunteering in social organisations, sustainability, ethics in advertising…). And I will talk about pop music I like (basically from Sweden, but not exclusively), such as anything else I like about the Scandinavian lifestyle. I can see you smirk how you say “Well, looks like nothing is off topic here!” but please hang on- I’ll show that it works as I make this going.

Thanks and hasta pronto,