“25” teaser campaign and new design blog

Lübeck's romantic sculpture of Neptun transformed into a movie poster (by Sabrina Klempau)

Lübeck’s romantic sculpture of Neptun transformed into a movie poster (by Sabrina Klempau)

This is a post about some designs I didn’t do myself but have a very close relation to; once a week I teach the two last courses of the design school Werkkunstschule Lübeck

Over the last weeks the students of the sixth course have shaped a fantastic teaser campaign for the upcoming 25th anniversary party of the school.

The completely different motives for the posters and flyers evoke it would be all about an upcoming movie release (just displaying the title 25, the date and the URL of a website). This tongue-in-cheek method is to get the attention of the target group (potential new students and culturally interested citizens) in a creative way, using local elements.

At the same time the 7th course set up the website for it, which is also the school’s new student blog (in German). The page will equally showcase students’ artworks such as deal with general design-related topics – all this under the motto “Lübeck makes design”.

The first entry was their very own video clip production in which they portray the everyday life as a student at the Werkkunstschule Lübeck.

Have a look and see some very inspiring works!

World AIDS Day – Barcelona’s AIDS prevention center turns 25

25th anniversary poster for Stop Sida

25th anniversary poster for Stop Sida

Today is World AIDS day. Special awareness events are held all over the world. In Barcelona, the nonprofit AIDS help organization Stop Sida is also celebrating its 25th anniversary. 
Together with Oscar García Ortega I had the chance to develop the ad campaign for this occasion. We did the photo session on October 15 in less than three hours. Many volunteers from Stop Sida’s different commissions showed up in order to take part in our testimonial shooting for the campaign.

Stop Sida campaign: This ad is about what the organization offers and asks at the same time for a small financial support

Stop Sida campaign: This ad is about what the organization offers and asks at the same time for a small financial support

The campaign’s claim is “Cuidarse es cuidarte” which means “Taking care for oneself is taking care for you”. This motto adapts to the campaign’s different sub messages.

One was to find more financial support, another one was to attract new volunteers, and one will be directed especially to gay and bisexual men from Latinamerica.

Visually we focused on a very warm and positive attitude to address to the viewer. Reaching out a hand towards the person who looks at the ad symbolizes several things at the same time: “Come and join us, you’re welcome because we need you” and “Come on board, you won’t feel lonely with us/ You will feel good doing something useful and you will find new friends who fight for the same thing.”

Stop Sida campaign - This ad is to attract new volunteers to join the organization's different commissions

Stop Sida campaign - This ad is to attract new volunteers to join the organization's different commissions

The ads will be launched in December issues of Shangay, NOIS, GayBarcelona and other magazines. Posters and flyers will be distributed to several simular institutions and bars in Barcelona.

I think you can tell from the result how much fun we all had doing the shooting.

Congratulations to
Stop Sida for their 25th anniversary!

Stop Sida campaign - This ad will be launched in January 2012 and will address directly to gay and bisexual men from Latinamerica

Stop Sida campaign - This ad will be launched in January 2012 and will address directly to gay and bisexual men from Latinamerica

Folders to find new volunteers who are willing to subscribe for the training programme starting early next year

Folders to find new volunteers who are willing to subscribe for the training programme starting early next year