“25” teaser campaign and new design blog

Lübeck's romantic sculpture of Neptun transformed into a movie poster (by Sabrina Klempau)

Lübeck’s romantic sculpture of Neptun transformed into a movie poster (by Sabrina Klempau)

This is a post about some designs I didn’t do myself but have a very close relation to; once a week I teach the two last courses of the design school Werkkunstschule Lübeck

Over the last weeks the students of the sixth course have shaped a fantastic teaser campaign for the upcoming 25th anniversary party of the school.

The completely different motives for the posters and flyers evoke it would be all about an upcoming movie release (just displaying the title 25, the date and the URL of a website). This tongue-in-cheek method is to get the attention of the target group (potential new students and culturally interested citizens) in a creative way, using local elements.

At the same time the 7th course set up the website for it, which is also the school’s new student blog (in German). The page will equally showcase students’ artworks such as deal with general design-related topics – all this under the motto “Lübeck makes design”.

The first entry was their very own video clip production in which they portray the everyday life as a student at the Werkkunstschule Lübeck.

Have a look and see some very inspiring works!

World AIDS Day – Barcelona’s AIDS prevention center turns 25

25th anniversary poster for Stop Sida

25th anniversary poster for Stop Sida

Today is World AIDS day. Special awareness events are held all over the world. In Barcelona, the nonprofit AIDS help organization Stop Sida is also celebrating its 25th anniversary. 
Together with Oscar García Ortega I had the chance to develop the ad campaign for this occasion. We did the photo session on October 15 in less than three hours. Many volunteers from Stop Sida’s different commissions showed up in order to take part in our testimonial shooting for the campaign.

Stop Sida campaign: This ad is about what the organization offers and asks at the same time for a small financial support

Stop Sida campaign: This ad is about what the organization offers and asks at the same time for a small financial support

The campaign’s claim is “Cuidarse es cuidarte” which means “Taking care for oneself is taking care for you”. This motto adapts to the campaign’s different sub messages.

One was to find more financial support, another one was to attract new volunteers, and one will be directed especially to gay and bisexual men from Latinamerica.

Visually we focused on a very warm and positive attitude to address to the viewer. Reaching out a hand towards the person who looks at the ad symbolizes several things at the same time: “Come and join us, you’re welcome because we need you” and “Come on board, you won’t feel lonely with us/ You will feel good doing something useful and you will find new friends who fight for the same thing.”

Stop Sida campaign - This ad is to attract new volunteers to join the organization's different commissions

Stop Sida campaign - This ad is to attract new volunteers to join the organization's different commissions

The ads will be launched in December issues of Shangay, NOIS, GayBarcelona and other magazines. Posters and flyers will be distributed to several simular institutions and bars in Barcelona.

I think you can tell from the result how much fun we all had doing the shooting.

Congratulations to
Stop Sida for their 25th anniversary!

Stop Sida campaign - This ad will be launched in January 2012 and will address directly to gay and bisexual men from Latinamerica

Stop Sida campaign - This ad will be launched in January 2012 and will address directly to gay and bisexual men from Latinamerica

Folders to find new volunteers who are willing to subscribe for the training programme starting early next year

Folders to find new volunteers who are willing to subscribe for the training programme starting early next year

Protegersex – a space for sexual health care

One of my latest design collaborations I am most happy about was for the Barcelona nonprofit organization Stop Sida (Stop AIDS). Stop Sida’s main aim is to do HIV prevention in the LGBT community but also offers special services to people affected by HIV/AIDS and works in order to stabilize and enhence the solidarity in the society towards people with HIV/AIDS.

In order to achieve this, Stop Sida’s top target is to promote safer sex in the LGBT community and to provide them with as much information as possible about the various ways of transmission of HIV and sexual deseases. Furthermore, they do several official investigation studies yearly about different topics concerning the LGBT community.

StrawberryThey also have a wide range of volunteer workers: an “educators” team (of guys who go to gay bars/clubs/saunas/cruising areas, supply people with condoms and who answer directly any kind of questions about sexual transmissions), a team for instant HIV testing at the office (anonymously and free of charge) and a volunteer comission of sex workers.

It was for this latter comission that I had been asked to help along on the creation of a new internet platform. The comission of sex workers meets once a month in order to decide on the things they supply themselves and the other sex workers with: information material about HIV and other sexual transmissions, free packs of condoms and lubricants, free HIV testing, workshops about sexual health issues and support to get the card for medical healthcare.

Protegersex Logo ©Per Fritsche

Protegersex Logo ©Per Fritsche

I met with Luis (contact person for the male sex workers) and Adriana (for trans women) for a briefing. The most urgent matter was to design a folded business card-like flyer that would be distributed directly by Stop Sida employees and volunteers to sex workers around Barcelona.

Since there was no logo for Protegersex yet, the creation of that was the first step. This new logo for the comission and the website was asked to have some kind of visual link to something fruity. This was due to their prior decision to work with fruit symbol imagery on their website later on. The reason for that: fruit stands for freshness, seduction, sweetness and health. During our briefing session it was decided to go for a logo that would ressemble a fruit label sticker. This is how it turned out (see here right above).

And see below the final look of the info flyer in size of a folded business card.

Protegersex's info flyer

Protegersex's info flyer which will be distributed directly to sex workers, indicating them in short the organization's free benefits for them.

Ad for the website

Ad banner to promote the website

So, my part of the campaign was to create:

  • the logo
  • four badge/sticker motives
  • three info posters in A2 size 
  • the info flyer (card)
  • several banners for the website
  • an animated gif banner
  • a roll-up chart

All these items had to be ready for a first launch event, held at Barcelona’s gay club Metro on July, 29th.

The 210cm x 90cm roll-up banner was put up at the entrance of the club, in order to communicate immediately the main message: “Take part in order to protect your sexual health – Join us to improve sexual work.”

Roll-up chart

Roll-up chart at the club's entrance

Badges

Badges with the campaign's visuals

Volunteers handed out kits with condoms/lubricants, Protegersex badges and lollipops displaying the logo and the URL.

The club’s staff was also dressed into tank tops with the Protegersex logo on the front and the website URL on the back.

Shirt

Shirts for staff and volunteers

Information posters with the the three different motives were hung up on the walls of the entrance and near the bar counters.

Posters

Posters resuming the main information of the campaign

A music clip with imagery of the campaign, created by Luis from StopSida, was shown on flat screens inside the club area.

The campaign launch at Metro was a success – people’s response to it was very open and interested. They didn’t even leave over any of the fruit we put up for pure decoration purpose on the table with info material!

Table with info material, lollipops and badges

Table with info material, lollipops and badges

Please do check out the Protegersex website (only available in Spanish) for more insight into this great project. The page was programmed by Blanca Vázquez.

Banner visuals for the website's five sections

Banner visuals for the website's five sections

An official presentation to the press and other medias is planned for September this year.